Department of Auxiliary Services


The LSU Alexandria Trademark Licensing program protects, promotes and supports the use of the LSU Alexandria name and trademarks on products in the marketplace.  This site is designed to provide information on proper use of our marks, along with graphics standards and a list of current licensees.

LSU Alexandria has two marks registered with the U.S. Patent and Trademark Office:

Official Seal

Athletic Wordmark

LSU Alexandria Generals ®

These two marks should always be followed with the ® when used for any reason.  They are protected from use by other entities.

There ARE other protected marks that LSU Alexandria uses:

For information about obtaining a license, vendors can contact LSUA’s trademark licensing agent Strategic Marketing Affiliates (SMA). SMA can provide information on the licensing process, royalty rates and trademark licensing procedures:

Strategic Marketing Affiliates
8900 Keystone Crossing, Suite 605
Indianapolis, IN 46240
Phone: 317-669-0808
Fax: 317-669-0810

LSUA’s trademark licensing program is managed by LSU Trademark Licensing. For additional information on the use of LSUA trademarks, please contact:

LSU Trademark Licensing
330 Thomas Boyd
Baton Rouge, LA 70803
Phone: 225-578-3386
Fax: 225-578-5403